Tolerance Sucks with Mike & Max

00:00.00	Max Shank	All right? Welcome back to Monday morning with max and Mike we're talking about launch pads. We're talking about ramps. We're talking about Trebuches. We're talking about flinging things a mighty distance this applies to both physics and also business That's what I'm excited about. I don't want to go out there and go fishing. You know one pole at a time I want to be able to deliver a tremendous payload at a great distance. You know what I mean and have it create a very massive effect. But in order to do that. You got to spend a lot more time with the building of it. It's like fishing pole pretty easy to build water wheel significantly harder to build but greater impact lot more work ahead of time and then you take it all the way to something like a rocket which can or a power plant. Can deliver a tremendous amount of power but it requires a huge amount of upfront work and because I've done a lot of biz coaching with people I feel like that that is the number None thing that. Separates people who create an exponential growth in their business is the ones who are willing to do the setup time to make something that is a more sophisticated leverage and force multiplier. You know what? I'm saying.
01:27.51	mikebledsoe	Yeah I Think the None thing you got to consider in that case is does what you want to build actually solve a problem and um I think a lot of people you know think I think a lot of people start businesses based on something they Like. Or something you know around what it is that they want to do which works sometimes because they figured out. They've solved some problem for themselves and they they can help other people through a product or service. Um, but I'm a big fan of of seeing if it's the right Poll. Before I go launch a hundred of them like I don't want to put the wrong bait on my hook I could be I could be catching the wrong fish or I could be catching no fish at All. So I would use one pole make.
02:16.13	Max Shank	I like I like the fishing analogy. The fishing analogy is good because people are about as smart as fish.
02:24.18	mikebledsoe	Ah, it's true. Ah so no, but like it's good to put figure out if if it you know test with one poll or maybe test with 20 polls all with different bait. What um, keeps popping off is now we're pulling the hooks out and we're replacing all them with that one Bait I think that. That's like the I've been thinking about the business as ah, especially like a coaching business as a triangle at the bottom you have you have your offer and then one of the sides is marketing and the other sides is the fulfillment. The coaching aspect. Find that most people and the way this would work is like what are you selling? How do you market it and then how do you fulfill on it whether it's a coaching business or not and.
03:12.98	Max Shank	Ah, right? How do you? How do you educate them about it and how do you get it to them. So like the bottom is what is it and then one side is how do you tell the right people about how do they know about it and then how do you get it to them I like it.
03:19.16	mikebledsoe	Right.
03:25.32	mikebledsoe	Exactly exactly so but I find them I know you do triangles are the best sturdy pointed can penetrate well and super hard to tip over.
03:31.46	Max Shank	Also I like triangles.
03:36.87	Max Shank	So I mean they're not hexagons. But they're really cool.
03:44.95	mikebledsoe	Ah, so well depends on what kind of time go with oh let's hear it.
03:46.11	Max Shank	You know my favorite ah Buckminster Fuller joke he's ah he goes ah is well. It's more of a statement I guess he goes. Ah why do architects build square houses. So engineers can put triangles in them.
04:08.49	mikebledsoe	I I like it I like it. Yeah yeah, tons of triangles. Yeah, None of triangles. Yeah yeah, without that your shit's going to get fucked up. So um.
04:10.73	Max Shank	And if you you've done a bunch of house framing and stuff like that too before right? So you have these rectangle boxes that are just full of triangles. You better have those fuckers in there.
04:28.22	mikebledsoe	Well, it just won't even look right.
04:31.44	Max Shank	No oh it's going to go over without some triangles in there. Yeah.
04:32.86	mikebledsoe	Just kind of push it over Ah yeah, so I like thinking about this because I more often than not when I bump into an entrepreneur either a new entrepreneur or an entrepreneur suffering None times out of None It's the the bottom. Part of the pyramid. It's the offer. It's the it's the what they're selling. Um, yeah, yeah sand at the beach. Yeah, and so so somebody you know it's like somebody has these air things people think that it's a marketing problem.
04:55.12	Max Shank	Sand at the beach like why would you want to do that to yourself. Ah yeah.
05:10.66	mikebledsoe	And I'm like it's not a marketing like does anyone want what you're selling in the None place when it's not a marketing problem like your offers should be the thing you're offering should be an obvious solution if it's not obvious solution then there's more work to be done there. Um, some people in business would say that the development of the offer is a function of the marketing department. Which I don't necessarily disagree disagree with but so is the fulfillment. They kind of all bleed into each other. Yeah, So so if you so if you nail down a solid offer and then you just.
05:33.74	Max Shank	I Think marketing marketing is part of the offer for sure. Yeah.
05:49.30	mikebledsoe	Funnel as many people towards that that one offer not now you got a winning formula.
05:53.48	Max Shank	Well, and even even better. Is you you set up your shop within a current flow of consciousness directed at that specific thing and I mean Youtube has been a game changer in this because. There's just such a bigger library of things that are searchable if you have questions that need solving and if you if you meet people where they're at and you match their pace. They don't notice that you're a fisherman. Basically you just kind of enter the conversation that they're already having.
06:16.72	mikebledsoe	Yeah.
06:31.96	Max Shank	And the the finesse of that offer is really.. It's the same as seduction for the most part. That's why so many of these great copywriters were like pickup artist stuff before then because it's all about getting someone from I don't know. To yes, right? And so however, you craft that that story that is entering that person's mind is going to guide their next decisions.
07:02.20	mikebledsoe	Yeah, what are we talking about toy forgot about our topic since you made it you may you you made it up. Ah oh yeah, oh.
07:09.95	Max Shank	Triangles we were talking about lot. No no, we were talking talking about launch pads launch pads rocket ships trebute none fishing from fishing poles to ah nuclear power plants. Ah we're we're just trying to eat and fuck right. That's really what it comes down to we want to make sure that we're safe. We want to get enough calories. We want to continue our genes we we insist that the genes get carried forward every animal and plant is like None sure about that part of the equation like definitely more of us and we just that's life baby more of us. Ah so it's all about energy. It's all about conserving calories. It's always it's also about um, expanding the mass.
07:49.71	mikebledsoe	That's life. Yeah I.
08:05.26	Max Shank	Of the tribe which is also like a stored energy kind of calorie thing. It's like ah it's like the size of the tribe is your energy bank and actually in dune they talk about how the tribe shares the water ah like everybody shares all the water and then if 1 guy dies they suck the water out and like it's all about.
08:07.27	mikebledsoe	Yeah, um. Yeah, about if.
08:23.63	mikebledsoe	Well, it's ah yeah I mean unless you have a tribe where half of the tribe ah is useless Now that's a drain on the energy.
08:24.97	Max Shank	Just ah pooling those re pooling those resources.
08:36.65	Max Shank	True but that has happened for a long time I mean we we ah well and it's and it's ah it's uncertain of what the utility is in some of those cases like ah, there's that grandmother idea where there's the wisdom that.
08:40.64	mikebledsoe	I Know that's why I bring it up.
08:56.24	Max Shank	Passed on like why would I'm not saying this to be crude, but like why would a lady stay alive and go through Menopause like why would they stop being able to bear children and maybe it's ah like physical. Ah. Power but I think ah that is only exhibited and I think like Orcas and elephants. There aren't that many creatures that go through Menopa and maybe chimps. Also I can't quite remember exactly but it's this idea that there's a ah huge value to.
09:25.88	mikebledsoe	Um.
09:33.55	Max Shank	Them teaching the next generation how to do stuff and with orca they have different hunting techniques based on where they live they have different languages between these different pods. So there's a utility that's not strictly. Ah, hunting gathering or procreating. But I know what you're talking about too. It's like the bigger the percentage of freeloaders are the heavier. The wagon gets and it's still and a simple energy equation right? If you have one ah hundred kilograms in the wagon and you have None guy pulling. It's. Totally fine. But if you suddenly have ten Thousand Kilograms unless it's very ah, good piece of machinery that None guy won't be able to move it.
10:15.94	mikebledsoe	Yeah, it feels like that's where we're at now. So a bunch of people are just jumping in the wagon and not pulling it. But I'm not yeah and um, while'm not blaming them I get it I get it. Well here's the thing. Ah if you lack if you lack.
10:25.46	Max Shank	Um, hard to blame hard to blame. Yeah yeah, who would very few wouldn't do that.
10:35.90	mikebledsoe	If you lack the skills to demand a certain amount of money I mean this is what happens we're in inflation right now and but like.
10:42.82	Max Shank	Oh God here we go again. It's all it's all just about show me a better offer. That's what it's about because if so to be a freeloader to be a freeloader. It's got to be a better offer than the other thing that you are thinking about doing.
10:48.50	mikebledsoe	It. It's It's exactly right.
10:55.85	mikebledsoe	Exactly always goes back to incentives with you as well. But the thing is what we have is ah the cost of living is outpacing salaries. So it's not like people's salaries are inflating at the same rate that that's historically.
11:00.75	Max Shank	Totally.
11:14.28	mikebledsoe	Been untrue. So like what is true is that the salary state. You know you'll get a 1% raise and you get your dopamine hit and you stick with it but inflation is 10% and so your lifestyle keeps decreasing the people at the top get more money and then so I think a lot of people are just like.
11:15.00	Max Shank	Right? ah.
11:29.48	Max Shank	Right? Well if.
11:34.22	mikebledsoe	Why I can't pay my bills at Fifteen Twenty dollars an hour I can't pay my bills so why work you know it's so I get it.
11:38.50	Max Shank	Right? right? Don't totally I there's like ah a Bob Newhart joke from like a really long time ago where he talks about working at the ah unemployment office and. He it didn't take him too long before he realized that he was handing out these $60 checks and he was only getting fifty bucks a week and he had to he had to be there all week I mean this has been going on for a long time and the thing that has increased people's quality of life has been technology and maybe quality of life is actually a stretch because I think that you can perhaps live a much higher quality of life with some lower tech.
12:26.57	mikebledsoe	Well ah, technology technology allows us to leverage its leverage to increase power. So if you put the if you put power in somebody's hand who's going to make choices that don't take them towards a higher quality of life. They're actually going to go to a lower quality life.
12:29.52	Max Shank	Even though you know there are people you know what I mean exactly more leverage.
12:45.88	mikebledsoe	Much faster and because there's dopamine that's associated with the tool the technology the dopamine will create the illusion that their lifestyle is improving because now they got a fancier phone or whatever the fuck or more people like their their photo today.
13:01.21	Max Shank	Um, well they're using that tool but they're just using it at a very like low level way.
13:05.46	mikebledsoe	Ah, and so so like they think they think that having the tool They think that having the tool is the increase in quality of life when it's the thing that can increase the quality of life exactly.
13:20.52	Max Shank	It's not the tool. It's what you do with it. That's what like all like every every girl I've ever met has always said that to me, it's not about the tool itself. It's what you do with it. But.
13:26.56	mikebledsoe	Um, and making you feel better. How the yeah so that's it's not the size of your tool max.
13:33.14	Max Shank	Ah, yeah I don't know I don't know why I Assume it's ah like this with everybody. That's what I've been told I've been told that so much so much I Wonder if it is though if they're just saying that like. I Just meet all of the most considerate ladies ever. Is there a common denominator here that I haven't considered who so so we're talking we're we're we're talking.
13:54.66	mikebledsoe	Ah, oh he's going into reflection folks. Ah, we'll see him back in a week absolutely
14:05.93	Max Shank	We're talking money though. Also right and the size of your wallet is way more important than the size of your genitals fellows for the record fat guys with tiny cocks fat old guys with tiny cocks are out there right now with the most beautiful women in the world If that's your if that's your thing.
14:11.11	mikebledsoe	When it when it comes to getting getting and having ladies.
14:23.98	mikebledsoe	Yeah, yeah.
14:25.19	Max Shank	You know Beauty is in the eye of the beholder. But the truth is how you do professionally and how you ah carry yourself is going to be way more important and that kind of leads us back to the launch pads. It's this. It's the same kind of thing. Can you defer the gratification.
14:33.11	mikebledsoe	Yeah, you know I um.
14:43.72	Max Shank	To build what is necessary so that it has its its own momentum without you pushing it all the time and I think that's what what everybody wants or at least everybody I think maybe should want is something that.
15:00.25	mikebledsoe	Yeah, there's um, man see if I can find it real quick. Nope Um I was thinking about the ah the myth of it takes money to make money. There's like that that famous phrase.
15:00.60	Max Shank	Can sustain itself.
15:16.61	mikebledsoe	It's a meme that floats around in in our culture and it's It's not true. It's ah you need resources to make money and money is also a byproduct of using those resources well and ah you are your primary resources.
15:16.79	Max Shank	Um, yeah.
15:36.53	mikebledsoe	Um, are basically your ability to observe critically think and problem solve and most people I bring that up because I don't want people to get stuck in the way of thinking that oh I need to have money before I can make money because I think a lot of people. Or or in that mentality by that's exactly right? It's exactly right? So I think that there are certain common phrases out there that are almost intended to keep people from being successful and that's one of them.
15:56.89	Max Shank	I Need to lose some weight before I join the gym.
16:09.15	Max Shank	Oh almost or certainly I mean there's mind control everywhere um depends how deep you want to go down that rabbit hole. But even just ah like let's say regular Tv especially as a dude.
16:12.46	mikebledsoe	Most certainly? yeah yeah.
16:27.99	Max Shank	It's like how many Tv shows have you seen in your life where the father was a powerful figure with a good set of values and a good. It's ah it's never that it's like some whiny bitch. It's like some whiny bitch like.
16:39.83	mikebledsoe	Not since the early sixty s.
16:47.15	Max Shank	Who's always like oh can we have sex wife and the wife never wants to and the guy always does and in reality and in reality in reality. It's like as soon as you get to that age. It's the exact fucking opposite. Are you kidding me like None 50 year old ah in a couple.
16:50.10	mikebledsoe	That is interesting I never thought about that.
17:06.69	Max Shank	It's not going to be the guy who's like scrounging for it all the time he's done. It's just it's just a funny ah example where it's not just the commercials. It's just it's not like those rap videos and all that stuff That's ah mind controlling us. It's even um.
17:09.82	mikebledsoe	Yeah.
17:26.61	Max Shank	Like a Tv show where that's your model that you see and believe and now you think oh that's normal. Not this other thing and whatever you think is normal. That's what you're going to like reinforce.
17:32.32	mikebledsoe	Yeah I've thought I've thought about this is I remember the first movie I went and saw in a theater I was five years old I don't remember seeing it but my mom told me that the first movie I saw was bambi and.
17:49.51	Max Shank	Ah.
17:51.43	mikebledsoe	And like I remember growing up and hunting and then people were like oh but you're going to kill bambi you know and I and I was always like well yeah I mean and I think that ah Disney movies are probably primarily responsible for veganism. At this point.
17:58.67	Max Shank	If yeah.
18:09.57	Max Shank	What whoa somebody saved that clip Jesus What a claim is off the wall I Love it go on.
18:09.76	mikebledsoe	Is and.
18:13.35	mikebledsoe	Well but it's well I mean so if we're talking about mind control and programming how many Disney films have talking animals that have the consciousness of human beings right? And so now what you have is a bunch of adults that think that the animals. Are equal to humans and there's nothing different about the 2 of us and they're people too and these are the types of things that you would most people would never be able to come to that conclusion unless they were None None 3 4 5 none watching animals talk and. This and that I'm not saying that animals don't think and don't have feelings and all that stuff but they're not us.
18:57.89	Max Shank	I think the main difference is the talking thing I was thinking about this the other day like for example, it's okay, in some cultures to to eat ah a dog right? and and here it's totally okay to eat a pig. And right now that's fine. But if you were to have sex with a pig people would I think that's illegal I think it's ah or at least frowned upon if it's not illegal if it's not illegal. It's at least frowned upon in today's day and age it's because there are a lot of bigoted people out there who are discriminating against the yeah.
19:22.57	mikebledsoe	I Think it's too legal.
19:36.84	Max Shank	Beastie Alllet Tours I don't know whatever now picture this tomorrow tomorrow. You know what really grinds my gears is that Ah now imagine tomorrow Switch flipped pigs can speak english.
19:38.39	mikebledsoe	Got a bone to pick max. Um.
19:52.54	mikebledsoe	Ah.
19:56.22	Max Shank	My guess is that the rules would exactly flip I think if pigs could speak English It would be perfectly legit to have sex with them and not okay to eat them anymore I think it's all about whether they can communicate.
20:08.35	mikebledsoe	Well that that falls right in line with the Disney thing if you're witness lobsters having conversations with squirrels then you know like I can see what could happen for you anyways.
20:23.13	Max Shank	Which one was the lobsters and the squirrels.
20:27.16	mikebledsoe	Yeah I was mixing up my movies. So the back to the triangles and fishing poles the the max and I were talking about right before the show is we we would like to put together something. People are listening to this show. They like it I've gotten a few dms of people offering to send us money which we still haven't set up the donation page yet, but it'll get up eventually and um, watch should be None of those things where.
21:00.56	Max Shank	Please please I'm hungry Please I'm hungry I'll eat I'll eat food.
21:02.10	mikebledsoe	Thousands of dollars start rolling in and I'm like ah I should have set this up max is he's he's losing weight a pound a week right now he's gonna be nothing here by by Christmas and.
21:18.89	Max Shank	I'm going on a food strike until those donations start rolling in. There's no way I'm doing that. Ah, okay, so we got the triangle We got the offer.
21:22.57	mikebledsoe	No, ah so ah so I'm curious I'm curious about what it is that people people want I'm always curious about what is it that people want. Yeah oh well, a I look both.
21:36.60	Max Shank	Our listeners or or all people. Okay I'll tell you what they want it goes back to um my my 3 levels theory here lizard mammal wizard people.
21:41.99	mikebledsoe	Both So okay, let's go.
21:56.32	Max Shank	In Lizard mode. They just want to be safe. They just want food. That's it. They're stuck and if you don't get out of that lizard Brain Mode. You're fucking lizard and you might thrash Around. You might have some sharp fangs and claws. But you're not going to fuck around with love or self-actualization which are the. Higher orders of thinking right? you go to the None tier which is the Mammalian brain the mammal wants to be loved So the lizard wants to be safe. The mammal wants to be loved and of course people will try to substitute ah food for love if they can't find it. At that level. So Let's just go back a step and so if people can get love I'm just always shoveling ice cream trying to fill the void in my heart with frozen cream out of a cow. Ah I Love it. Okay, so.
22:36.72	mikebledsoe	This explains your ice cream habit.
22:54.55	Max Shank	You get love as a mammal.. That's what you want and if you can go even beyond that your Self-actualization. You're following your Bliss. You're finding the intersection between doing what you feel totally blissed out doing you're in a flow state and it's good for the tribe. And you're safe. All that stuff is happening. You feel like you are expressing your most authentic or unfiltered self that feels good and of course in order to get to that point you usually need to be safe so secure The lizard Love the mammal. Free The Wizard. That's what people want and the form it takes can be different. Um you know sex and food and whatnot.
23:39.39	mikebledsoe	Yeah, that's what they that's what people want they want they want safety love and after that it's yeah, um, be their best self.
23:48.30	Max Shank	Self self actualization legacy. Maybe yeah.
23:53.72	mikebledsoe	Find a lot of people hit self-actualization and want to help other people get the self- actualualization but don't There's not enough people. It's like we've had ah we've hit a tipping point or like ah we've slid back in society a bit good correct. Yeah enough people. There's not enough people that are.
24:03.22	Max Shank	What do you mean? there aren't enough people who are trying to self-actualize or.
24:13.44	mikebledsoe	At that point I think with the last couple years. Ah people slid back into survival and so a lot of a lot of the ah lot of people stopped spending money on things that were more in alignment with self-actualization and started.
24:15.61	Max Shank	Ah, yeah, oh yeah, yeah.
24:31.61	mikebledsoe	Buying more toilet paper now now we're in a depression.
24:32.70	Max Shank	Word totally and it's interesting. How the word so closely mirrors the way that people feel when they're um, less Expressive. I Really hone in on that juxtaposition or that comparison between um, shoot I Just lost my train of thought depression expression. Yeah, exactly so being able to fully express yourself like I have a little note Card. It's just a.
24:53.33	mikebledsoe	A.
24:58.85	mikebledsoe	Depression expression.
25:09.97	Max Shank	A small list. It's in ah, a copy of the doubtaging. It's like pocketsized and I realized a while ago for business for fitness the the list of of stuff should be pretty short overall like the general list that you follow through on and for me, it's like. Have sing I have dance I have climb I have swing like a sword or a rope or something like that. So I Just have these like little bullet points. Basically for what I want to do on a daily basis and the more I sing and dance the more expressive I feel and the less. Feel like filtered or damped down and the word expression itself is all about standing out. So It's like to stand and to be like expressed and it's um, it's important to harmonize that I think with.
25:50.59	mikebledsoe	Yeah, yeah.
26:07.40	Max Shank	A feeling of oneness So like the exact opposite of expressing this expressing this unique ah sensation of an individual self and sync back in to the all-encompassing soup.
26:20.92	mikebledsoe	Yeah, it can be done takes practice hold both. Um.
26:27.51	Max Shank	Oh yeah, you were talking about how we're in a depression now and I don't know if it's that far yet. It's not ah I'm like.
26:35.24	mikebledsoe	Yeah, well, there's there's more jobs available than there are people willing to work the jobs and.
26:42.56	Max Shank	Now that that sounds like Greece a few years ago where it was like 50 I don't know if there's exact statistics but it was like just an overwhelming amount of people who were working in the government and an overwhelming amount of people who were just getting paid by the government and there was like nobody left who wanted to work.
26:57.69	mikebledsoe	Yeah, well there I think it's just this. Ah this is one of those and this is just one of those times where you're.
27:02.23	Max Shank	And I get it.
27:09.65	mikebledsoe	In in business you have to be really good at having that solid offer you actually need to be solving a problem because I think yeah luxury items luxury services be the first to go.
27:18.50	Max Shank	The less necessary. It is the sooner. It goes gone depending on the demographic. Yeah, and then it almost never changes for them.
27:28.50	mikebledsoe	Um, unless unless you're serving the 1% and never changes well people.
27:36.40	Max Shank	It's more individual changes. It's like ah individuals slide in and out of the 1% but as a group the 1% is always there. They're always super wealthy and it always has been since alpha males.
27:44.64	mikebledsoe	Um, yeah, in fact, even during it during it during a downturn. They become even more wealthy and that's.
27:52.55	Max Shank	Yeah, because they have the dry powder to be able to build rocket ships while you're just fishing furiously in the stream with your one pole because you're like fuck I I need to catch None fish today to feed my family I ain't got time to be building a fucking water wheel or a rocket ship or any of that. So you're just furiously swinging your pole in the water and what about him.
28:12.36	mikebledsoe	This makes me think about ah Jeff Bezos talk about a guy talk about a guy who like set the plan in place. He may not have known he was gonna do what he's doing now but he was a online bookstore.
28:23.60	Max Shank	Did. Amazing! amazing.
28:29.75	mikebledsoe	That just slowly added more and more categories of shit to sell and now oh no, they they probably dwarf any other retail. There's no retailer that stands a chance against them. So.
28:36.26	Max Shank	Here.
28:45.27	Max Shank	Um, they're so there's they have such incredible economies of scale because they can provide such a crazy value now right? They have that bulk.
28:52.97	mikebledsoe	Well I think I point that out because I think people think about scale before they think about solving the 1 problem he solved the 1 problem which is you can't find a book at your local bookstore right? once he once he crushed that then he had the ability to to scale. Both.
29:00.25	Max Shank	I see. Right.
29:12.87	mikebledsoe	Vertically and horizontally.
29:14.64	Max Shank	Yeah I mean I remember him saying once people never want something to arrive slower. They never want it to be more expensive and he's like we just basically focus on that and it's not quite like Youtube. Um, but he's connected the buyers and the sellers in a marketplace he is the marketplace and he's got such a huge market share and the delivery. So actually one of the sides of the triangle you were talking about which is the delivery.
29:37.87	mikebledsoe	Yeah, um.
29:53.11	Max Shank	Of that offer or that good or service to the person is I mean what's better. What's better. You can get it same day. You can get it 2 day for free and usually it's a pretty seamless process to return that shit like you go into a coles you fuck. They.
29:56.77	mikebledsoe	Yeah, the feature.
30:11.78	Max Shank	You print out a label 1 ne-click ordering I mean there's a lot of utility there and it's all software based for the most part that's what's so great because we know that's outrageous leverage and of course Youtube has created um, created a marketplace. Right? A media marketplace where the creators like you and I and the advertisers also like you and I but usually different things can ah basically work together to use that flow of consciousness. So. It's really, a.
30:43.30	mikebledsoe	Yeah Youtube Google Facebook Instagram yeah.
30:48.56	Max Shank	Oh my god Youtube is such a home run. That's like the most insane I'm so hot on Youtube as a user and as a creator because like the videos I've put up five plus years ago are still getting lots of views and those views a small.
31:01.50	mikebledsoe	Yeah, yeah.
31:07.84	Max Shank	Percentage converts into people who buy something from me and they're just there they're they're there like I don't even have to pay to have those things there like speaking of you don't need ah money to make money. Of course it's better to have more. It's easier to make money when you have a lot.
31:14.20	mikebledsoe	Yeah, yeah, um.
31:25.63	Max Shank	Like that's always been the case you know so.
31:26.60	mikebledsoe	Yeah I want to go back to that the Amazon you're talking about people don't want things never want anything slower um in ah Alex hormose's hundred million dollar offers book which is one of the best books on offers I've ever read. Um, if if you're a coach. It's probably the. Like it. It very fits our industry but he talks about getting the 2 things that make something more valuable is speed and effort so less effort faster. An example that he uses in the book is. Why will so why would somebody spend $20000 on liposuction but have a hard time spending a couple thousand dollars on a trainer even though like it's obvious to everyone listening why you wouldn't want to get liposuction. But why can they charge that amount of money and there's.
32:20.79	Max Shank	The speed and the ease.
32:22.67	mikebledsoe	No, yeah, there's no um, shortage of people getting their fat rearranged by a surgeon. So.
32:31.97	Max Shank	Well, it's like a different value system for that individual right? So they think their time is valuable. They don't think that um the cost of having their body sliced open is too high right.
32:47.11	mikebledsoe	Yeah, yeah.
32:50.25	Max Shank	And they think and they believe the cost of exercising for a long time is is too high So simple cost right? It's simple cost benefit and when we talk about cost um calories in time are almost synonymous right? because without calories you're dead.
32:54.63	mikebledsoe	It's too expensive.
33:07.83	Max Shank	But you could also think of time as the resource and actually it's a little more practical to think of it that way like how many hours per day you can invest you have a fixed amount Yada Yada and then you have dollars and as far as. Investing is concerned mean your your stuff and your time is basically all you got right.
33:31.11	mikebledsoe	Yeah, so two things I've been thinking about in regard to offers recently I've been asking myself None questions. The none question entered my mind. Um as I was talking to a buddy who's in the cosmetics industry and he found. He found a product that if he walked into a room 80% of the women wanted his product and that got me thinking I go wow what is a product that if I walked in a room more than half the room would want it. So.
34:07.38	Max Shank	Just start hanging out with me. But um.
34:10.20	mikebledsoe	That's right, that's right? Ah, but there's there are certain products. Um you know, 80% of the people are using toilet paper 80% of the people drink water you know at least um at least 80% but yeah so like ah.
34:18.16	Max Shank	Wait only 80% do the ah I mean I guess some people use the wet wipes but like in America at least a lot of people wipe their ass with their hands.
34:29.50	mikebledsoe	Learnings We got bad days and wet wet wipes. Yeah in hand. Yeah yeah.
34:35.80	Max Shank	Also that yeah and hand for talking global. It's better to just focus on North America or America for the sake of these conversations right? That's where our audience is.
34:47.50	mikebledsoe	Most of them I think we had someone listening from Chad someone from Chad was listening yesterday I'll show you the stats. Yeah so Chad um the ah so I was thinking about like what is what is it that.
34:51.27	Max Shank	I apologize to all of our audience in Sudan fucking from from Chad no way that's funny. Ah.
35:06.49	mikebledsoe	That almost everybody wants to have and then and then a couple months ago I started asking myself the question of like how would I add a zero to every time I sell something how would I how do I make it 10 times more valuable. So.
35:22.97	Max Shank	Oh.
35:24.76	mikebledsoe	Some people may hear that and go how do I make it 10 times more expensive. No 10 times more valuable at least so valuable that someone had to have it so those are like 2 thought experiments I've had around offers I think that you know.
35:38.73	Max Shank	You have.
35:42.60	mikebledsoe	1 is what's the total addressable market. So how many people out there want or need yours and also looking at how many people are offering the same exact thing that also impacts the total addressable market. So if you can offer something that's truly unique. Your marketing doesn't even have to be that good that truly solves a problem.
35:51.67	Max Shank	9
36:01.49	mikebledsoe	And ah, a lot of people want it. It doesn't have to be that great and then um I think it's also much easier to create good marketing when you have that really special unique offer. Um and then also the thought experiment. I really like to do is the the 10 x how do I make this None times more valuable. What would what would that product or service look like for those people or what are those people spending that much money on. So if I go okay, what do people spend none on the majority of the market that spends that kind of money.
36:31.00	Max Shank	Oh.
36:39.37	mikebledsoe	Usually a home wine. Yeah so ah anyways, and then and then the other experiment too is what would your? what would your offer look like if it was a None of the price.
36:40.35	Max Shank	Wine.
36:47.13	Max Shank	Individual bottles.
36:55.47	Max Shank	Yeah I like the decimal. The decimal imagination is pretty good across the board for any of those like can we get it 10 times faster to them. Can we get the results 10 times faster can we make the experience last 10 times as long, you know all that.
36:56.65	mikebledsoe	What could you deliver.
37:11.80	mikebledsoe	Yeah, um, yeah.
37:14.78	Max Shank	Is ah it's a clean visualization for some reason it it expands way more than thinking of doubling it I mean of course mathematically.
37:19.44	mikebledsoe	Well doubling doesn't work doubling doubling doesn't work because people I believe that people's minds will start gravitating towards working twice as hard. It's It's a lot easier to work twice as hard that if I say.
37:32.10	Max Shank	Oh here.
37:38.36	mikebledsoe	the the 10 x thinking is a governor on how much work you can do because you can't work 10 times more than you're already working I mean unless you're only working an hour a da hour then then you could shut up max. But then.
37:46.62	Max Shank	Yeah I mean I could.
37:54.70	Max Shank	Ah, hey this is work is my work for the day.
37:55.57	mikebledsoe	But then um, yeah, there you go? Ah so so the 10 x thinking really does force people into a high leverage way of thinking. It's a higher order of thinking.
38:05.42	Max Shank	I agree. You also said something that I was just talking about yesterday which is huge is you don't want to identify with suffering I mean you can if you want to but I feel like it is a major inhibitor in the results you get. Because instead of your ah result being proportional to the result itself your your metric is how much you suffered and the ratio of how much you suffered to what you produced and I think that um holds a lot of people in a.
38:38.16	mikebledsoe	Um, yeah.
38:44.92	Max Shank	Really diminished state because the the value that they were taught either implicitly or explicitly is that suffering is the value. Not the value is the value and hey that's fucked and I'm sorry if that's you ah. But you can change your mind if you want to.
39:06.58	mikebledsoe	Ah, you're you're spot on. Yeah there there was a period of time where I didn't yeah.
39:13.72	Max Shank	That's what I learned I mean full disclosure. That's what I learned like if you suffer more you're more good and the reality is ah like that's kind of true historically like when we tell stories if a guy suffers a lot. We're like man that Martyr was a real badass. He got. Drawn and quartered for what he believed in or this guy got crucified for what he believed in I mean crazy right? So you don't want to identify with suffering. It's way it's way more It's kind of a ah weird selfish thing.
39:34.23	mikebledsoe	Yeah, yeah, yeah, wild.
39:49.29	Max Shank	And if you really focus on solving a problem for somebody else. You'll recognize that your suffering is totally irrelevant except for the fact that if you suffer more you'll probably be able to produce less. So so.
40:00.32	mikebledsoe	Yeah, the um ah in my in my trainings a lot of times I have students they do a journaling about how about the the collapse distinction of sacrifice and service and.
40:16.62	Max Shank	Oh shit. That's a good one I hope you have that written down. It's nice. 1
40:19.67	mikebledsoe	Yeah, So there's yeah, there's there's this it happens a lot with people with military Backgrounds Blue Colar Backgrounds I mean such as max and I come come from these types of backgrounds and the idea is that. Sacrifices and service are like intermingled constantly in the language. So as you're getting older because here's the thing we learn definitions of words through context we don't sit Down. We weren't taught each word and sat down and. Go Oh Let's look at the dictionary so we learn everything through context and so unconsciously a lot of us when when people hear about service their mind automatically translate that to be associated with sacrifice as Well. And so.
41:12.82	Max Shank	Get right.
41:14.92	mikebledsoe	What ends up happening I see this a lot with mothers is if they like they they can't enjoy themselves because the moment they start enjoying themselves. They're not being a good mom. Yeah, exactly exactly So this.
41:18.34	Max Shank	Oh yeah, the Sufferin mama.
41:27.80	Max Shank	They're a bad mom. You're a bad mom. What are you fucking enjoying yourself bad mom.
41:34.74	mikebledsoe	This idea So I have everyone journal out you know, ah the definition of each go look it up just go look it out and write it down now. Can you have service without sacrifice. Can you have sacrifice without service. Yes, on both. So.
41:40.86	Max Shank	M.
41:50.24	Max Shank	Depends on how you define sacrifice 1 of the definitions I think for sacrifice is just ah like what are you? What are you paying right? I'm sacrificing this in exchange for this. So it really depends on the.
41:53.71	mikebledsoe	Um.
41:57.89	mikebledsoe	Yeah, well my friend Jesse just yeah well Jesse Elder defined the sacrifice is that you the difference between sacrificing and investing is.
42:07.32	Max Shank	The definition. So what you said is right? You just have to have it there.
42:16.53	mikebledsoe	A lot of times people use the word sacrifice when they're talking about giving up something now for something greater later and that's yeah and that's technically an investment. Not a sacrifice sacrifice is when you give up something for a lesser value. So that's.
42:21.74	Max Shank	Like in a chess game when you do a sacrifice for a gambit.
42:35.33	mikebledsoe	That's a distinction that he's created that I that I find to be really useful that may not necessarily be true, but it's a really useful way to think possible. What.
42:39.58	Max Shank	Um, you know I don't even know if it's possible to sacrifice something for a lesser value because in that moment you are making a value estimation. On what you're going to get out of this behavior. So I think you are always ah basically gambling. Um, it kind of is similar to yeah I think I mean people always do what they think is going to get them.
43:04.90	mikebledsoe	Ah, sometimes people know that they're gonna I don't know it's hard to say I. Well, let's get out.
43:15.94	Max Shank	The the most for the least if we want it if we want to simplify it down people want the most for the least and sometimes what they give up is not worth as much as what they got is like my friend Rob says is the fucking you're getting worth the fucking. You're getting.
43:32.52	mikebledsoe	Um, or going like this. Yeah.
43:33.84	Max Shank	Ah, ah what you made me think of you. What me? what you made me think of though um was why I think ah tolerance is the worst thing in the world I think being able to I think.
43:48.85	mikebledsoe	Dude you live in California you're supposed to be tolerant of everything everybody all the time you you should have a flat flat set of values. Everything should be the same value all the time.
43:52.76	Max Shank	No okay so go go ahead and lump lump me in lump me in with tens of millions of people in a sweeping generalization because I'm such a normal such ah because I'm such a normal fucking dude in the None place right.
44:02.66	mikebledsoe	I Just did I.
44:11.11	mikebledsoe	Ah.
44:12.38	Max Shank	Jesus fucking Christ so being able to tolerate physical forces. That's good. That's athletic, right? But when people tolerate something. Ah let's say psychologically or relationship. Wise it's ah it's one of the worst things you can do because you're not what you should do is you should reject it or you should accept it and I think people make the mistake of they tolerate. Which is like they're being wounded constantly and they build this resentment from this little barbed wound so you should either accept it fully or reject it but you should never tolerate never tolerate behavior you don't want accept it. Let it go or reject that shit.
45:02.91	mikebledsoe	Ooh.
45:07.80	Max Shank	Don't fucking tolerate. It's the work tolerant. You heard it here first. Tolerance is the worst thing for a relationship. That's what's up.
45:13.70	mikebledsoe	I Love it I Love it. You're right I like the acceptance or reject it. Tolerance tolerance is like I don't want to make a choice I don't want to. It's a lack of responsibility in the context your.
45:25.60	Max Shank	Um, yeah, no, it's even worse. It is a choice. It is a choice I'm gonna I'm gonna watch I'm gonna watch this thing that a person does and I'm not gonna like it and I'm gonna Harbor resentment because of it.
45:32.42	mikebledsoe	Well, every non-choice is a choice.
45:45.00	Max Shank	And it's going to feel like and it's going to feel like a perpetual cost is's going to feel like ah, a perpetual suffering. It's going to feel like a sacrifice. That's what made me think of it is like you're you're you're now in a psychological energetic debt because you are tolerating instead of accepting.
45:51.37	mikebledsoe	Ah.
46:02.80	mikebledsoe	Yeah, yeah.
46:04.66	Max Shank	And it's like that French phrase to know all is to forgive all like you know full acceptance is going to allow that energy to flow full rejection is going to allow you to flow your energy elsewhere but Tolerance is just this like parasitic energy leakage where nobody's winning. Out of that Deal. Tolerance sucks.
46:24.55	mikebledsoe	I Really I Really like that perspective. That's that's brand new for me I'm gonna write some things down. But I think that's just gonna be the title of the show is tolerant sucks.
46:41.64	Max Shank	I knew I stumbled onto something good here. This is a new thing for me too. It's when within the last week some headline shit. Yeah.
46:42.95	mikebledsoe	Yeah, some headline shit. Oh yeah, yeah, what did you? What did you? What caused you to stumble across this one. What we got you thinking on this. Do you remember you might be like me, you just wake up and you're like ah.
46:55.54	Max Shank	So my my my special lit I mean I'm kind of like Richard Feynman in that sense where like I just get a kick out of thinking about things I like to dance around with sticks and ropes and clubs and swords and that kind of shit. But.
47:06.10	mikebledsoe	Ah.
47:14.72	Max Shank	I also get a real kick out of just sitting in a big comfy chair and thinking about shit you know, but this time ah I was talking with my special lady friend. None of her friends. Ah, just recently broke up with her boyfriend right? And so. She went to go console this friend. She told me a little bit about what's going on nothing like no grizzly details or anything like that just in um, you know generalities. How do you interact and relate to another person and. You realize that it's ah it's rarely something like all at once that sends it to hell there is a straw that breaks the Camel's back but there's always something in the background that is being tolerated. That's the problem is like something has been tolerated instead of accepted or rejected. Accepted boom floodgates are open rejected boom the gates are closed and so as far as like ascribing fault to None party or the other like the the alleged offender or the one who's just quietly suffering those offenses. It's like. You got to take away that resentful tolerance and accept everything whole heart as it is or you got to reject it a little bit more forcefully and the longer those boundaries get ah, blurred and fuzzy and. You move your boundaries in and you feel resentment because now you're not really comfortable because your boundaries aren't where you'd like them to be um, it. It just seems so clear to me now even looking back at all my past relationships and I've never felt better about that. Personally because you just learn something from everybody and you appreciate the time for what it was and it's it's very easy to become ah resentful and I think that's ah all because of tolerance instead of acceptance or rejection.
49:21.30	mikebledsoe	Love it. Love it. Thank you for that one all right? What's have do with ah fishing poles. Yep.
49:24.63	Max Shank	And yeah, man, Thank you, You want to know so people often ah resent their circumstances and they tolerate their circumstances but they don't fully accept them either. And that's like having a big chip on your shoulder. Ah and and you're stuck in this ideology rather than just accepting where where you are here and now and realizing that what you have is here and now and whatever you have. That's what the fuck you have. And if you're like but that other guy has more. It's like Okay, yeah, yeah, he does so like a thousand years ago. The guy who had.
50:08.62	mikebledsoe	What are you gonna do about it anytime anyone complains about something I ask them? What are you gonna do about it and a lot of time that throws people off.
50:19.83	Max Shank	Um, well look. You should either be ah like asking for help or offering help Really if you're not sure what to do like ask for help or offer help You're not going to get anywhere.
50:29.63	mikebledsoe	Yeah.
50:35.87	Max Shank	By complaining unless you go into politics then you can get a tremendous amount you can actually get more power and money than anyone else in the world If you just come That's professional level complaining.
50:43.67	mikebledsoe	Could you imagine if if ah could you imagine? ah like ah a Ceo going out in the world and complaining for his marketing just going out there and complaining about shit.
50:59.28	Max Shank	Ah, Amazing. You can only complain as part of your marketing If. You're complaining about the state of the market I Can't believe how horrible this market is. That's why I came in here to change the game with my new and improved version of what this market is lacking like there's a., There's ah, there's a place for it for sure. But yeah I I think ah, you don't want to tolerate your situation you fucking accept it or you reject it and you come up with a new one. But I think I Really think Tolerance is like ah a really bad value. Ah, in the sense that we're talking about and in the sense of physical forces. It's one of the best ever means you can tolerate a huge amount of force without ah deform ah plastic deformation right? without breaking or deforming. So That's that's a good thing physically and then energetically acceptance not tolerance but acceptance so I think that applies to where people are in their lives. Professionally I think Also I think a lot about. A lot of acceptance is about seeing things for what they truly are and when it comes to putting an offer together. It's like it's great if you like something but it doesn't mean that other people have to like it and the same thing is true for like a solution that worked for you. It. It may not be the solution that everybody else wants and I think that's ah, that's how a lot of people get sucked into some sort of weird fanaticism or zealotry I'm trying to think of a less fancy word but they get they get really hyper about something. Because it really worked well for them and then they start basically using a hammer to bash down every screw that they find because they don't know the difference in what is being presented in that other person versus what happened to them. They're like oh my God I did hamstring curls and it cured my life. Everyone's doing hamstring curls and I've I've attended maybe 50 weekend seminars in my life. No. Well I mean as a student I've taught like 200 but I I would ah I would notice it in myself. I'd go to a seminar I'd come back and I would just be like parroting that shit I couldn't help it you know and as I started teaching more seminars I made more and more of a point to remind people to not just like brain dump.
53:31.78	mikebledsoe	Yeah.
53:46.65	Max Shank	Everything I told them on their new clients and think that you know it's a 1 ne-size fits all approach to everything.
53:50.90	mikebledsoe	Yeah, yeah, yeah I had a ah talk with a guy the other day where I told him just that in his marketing is focus on the benefits. Not the features. He had all these features it was revolutionary for him.
54:05.10	Max Shank	Revolutionary Revolutionary Revolutionary The features just need to be a bullet point to justify the price I think unless it's part of the story.
54:08.55	mikebledsoe	But it's well this is this is the problem. Well None problem is people are focused on the people people know the features and they think that if I they tell other people the features they're going to get the value of it but they need to hear the benefit they're going to get from the features. But the other thing is is going back to being in touch with reality I'm not sure. There's you know I think there's some coaches out there that are telling other coaches that you know they can make a million dollars you know following their their bliss type of thing. But.
54:45.90	Max Shank	Some of them some of them. Yeah.
54:47.64	mikebledsoe	Some of them some of them can and I think part of it is like some of them did and then they turn around tell people do the same thing but that doesn't always work. So for instance, yeah.
54:56.64	Max Shank	It's like multi-level marketing. It's like multi-level marketing like 90% of the people. Ah, it didn't have what it takes in the none place and did nothing with it and then a small percentage are like fucking rock stars and they're like. What is this an electric dildo some fancy antioxidant berry juice I'll sell None of them this month I'm on it. You know what? I mean it doesn't it doesn't matter even what it is. There's just that crew that will always do well. But.
55:14.20	mikebledsoe	Yeah, yeah, yeah, yeah, absolutely. But I get for instance I'll get a I'll get a coach as I'm like um I'm like okay, what are your goals. Oh I want to be able to make x amount of dollars. I was like okay your business needs to make this amount if you want to take this amount home and there and then it's kind of like a oh shit and I'm like okay who's your who's your client like what type people are you serving is like well mma fighters in their early twenty s trying to go pro.
55:32.25	Max Shank	Well.
55:50.50	mikebledsoe	And I go Well do those guys have money. Do they have and and do they valueate? Yeah I mean and well I think most guys trying to go pro and mate don't have money I I.
55:54.28	Max Shank	Do they want this I mean a lot of them may have money but do they want it.
56:05.48	Max Shank	My experience is the same I used to want to train those guys like my gym at the very beginning because I was into all that shit I was like a fucking retarded testosterone out 21 year old when I started my gym I was I was fighting in the cage.
56:08.46	mikebledsoe	Okay, yeah.
56:25.37	Max Shank	Was like I am a tough motherfucker and I'm gonna fill this gym full of guys just like me and you know what those guys didn't pay a God damn thing those guys suck Those guys are those guys are always about like.
56:30.30	mikebledsoe	Yep.
56:39.51	Max Shank	Ah, dude I'll tweet you bro and I'm like oh Jesus fucking. It didn't take long for me to head down to the country clubs and swoop up some of the 45 to 65 range there are easier businesses and hard businesses. Let's just say it that way.
56:41.49	mikebledsoe	I'm great people.
56:46.79	mikebledsoe	Exactly exactly? Yeah, so like what I.
56:59.15	Max Shank	There are easier businesses. There are things that people already want and there are things that are a tough sell.
57:01.69	mikebledsoe	Yeah, well here here's the thing I I do 2 things for free. So I get.? Yeah yeah I did 2 things I have 2 offers for free that I give people and both of them tap into my expertise that I normally get paid for or at least used to get paid for and I am he ruined it as.
57:11.61	Max Shank	I'm excited by whatever these 2 things are going to be by the way. Ah.
57:25.76	Max Shank	Is it prostate massage is that one of them. Sorry.
57:31.23	mikebledsoe	Um, so I give these things away and I and I love it because I don't charge a dime for it whereas a bunch of other people are trying to figure out how to charge what I'm doing when I'm offering for free and the only reason I can offer it for free is because I have. Paying customers somewhere else people that actually do have money.
57:50.81	Max Shank	Oh shit, he's flexing on y'all right now I give away better stuff for free may maybe better. You don't always get what you pay for, but it's because you are so confident.
57:57.60	mikebledsoe	Well not yeah, probably but like maybe better you don't always get me pay for it.
58:08.12	Max Shank	In your ecosystem right? that you have created that once they experience something you've given them for free. You got None of value down the road right? no.
58:15.17	mikebledsoe	Well well here's the thing is thinking about like um, well yeah, maybe but actually I don't have a plan for it at all with the 2 things I like I have no plan for either None of these things to ever make money and these are. But types of thing people want to help people who it's charity. That's not really it's not it's not really charity um oh no, what? what? I give away for free is I do a Tuesday night workout for a handful of my buddies at my house.
58:32.25	Max Shank	Um, so it's so it's marketing. No fuck you. It's not char you it's marketing a free book is great marketing.
58:48.71	Max Shank	Oh that's nice. Yeah, that sounds great.
58:51.82	mikebledsoe	Right? And then we grill some meat afterwards and we kick it and they get world-class training. You know most of them never been exposed to like a coach that's been exposed to things I've been exposed to so they're getting their minds blown. They're learning more about their bodies for an hour once a week and.
59:09.18	Max Shank	I dig it.
59:10.76	mikebledsoe	I and I never care to train pay you know accept money for for physical training. So I do that So I give that away for free and then I give away which I give that to people who don't know that they could get training right? like they don't even know to go get it but because.
59:25.58	Max Shank	Right.
59:29.20	mikebledsoe	My friends I'm like come over to my house I'll I'll I'll treat you and then on Thursday mornings I have I meet with these guys who are blue collar and these guys could can't afford me for for the types of of advice and. Coaching that I would give but if they can figure out a way to make time out of their day at None a m on Thursdays I meet with them at the park. We kick it for an hour and I just help them with whatever it is. That's going on in their life. Well I just kept on coming across all these guys so like ah it was like I was getting like all these blue collar guys like.
59:59.36	Max Shank	No kidding How do you set this one up.
01:00:08.40	mikebledsoe	I'd be at a cafe student just couldn't stop talking to me so I was like I Well I guess I'm not supposed to work' going to supposed to talk to this guy. So I talked to this guy I'm like oh you start sharing his problems with me is like I don't know why I all a sudden look like a a target for other people's problems. But then.
01:00:16.86	Max Shank	Ah.
01:00:26.97	mikebledsoe	I Got a guy that came to saw saw me solar and you know the the conversation turned and he needed some help so I was able to give him some help and then another guy I met ah you know at the at the gym same thing like you know he's he's. Somehow what opens up to me and starts talking and then so I got these guys and I'm like look if you have any of your other friends that you know and some of these guys are dealing. You know they're dealing with some heavy like legal stuff and all sorts of crazy shit and so I'm meeting with them and. For most of them the benefit they get is just understanding that whatever they're experiencing internally other guys are experiencing that same thing internally too. I mean that that by itself is just so healing because most of these guys they screwed up something we Well we all screwed up.
01:01:14.37	Max Shank	Ah. Lost Boys their lost boys.
01:01:23.26	mikebledsoe	We we all screw up in our life. Yeah, we all screw up in our life At some point right? and then we then we judge our s ourselves for having screwed up and most guys they just clam up and never share that with anybody because they think that their situation is truly unique.
01:01:33.28	Max Shank	Often. Talk about suppressing right? I mean who suppresses more than dudes with their feelings. Ah.
01:01:41.70	mikebledsoe	Yeah, yeah, So um, so just just the act of getting out and hanging out and talking about it and then realizing that other dudes have the same problems and then and then I'll obviously also offering strategies for dealing with. These things. Yeah, so these are 2 things that I like to I just do for for free that I know other people are trying to charge for and if you're trying to sell coaching to somebody that doesn't have money like I don't have any interest in trying to sell something.
01:02:02.70	Max Shank	It's like a feeling of a community. It sounds like.
01:02:18.38	mikebledsoe	To the blue collar I'm not gonna go sell coaching to the blue collar community one. They're not really looking for it. Um, and ah because they don't know it exists. They just don't even know it exists. Yeah.
01:02:22.90	Max Shank	But now.
01:02:31.73	Max Shank	You're talking about using the right bait for the right fish basically and the fact that not everything has to be ah, a monetary exchange because my guess is you get a tremendous amount out of these experiences every week otherwise you would not do them.
01:02:38.25	mikebledsoe	Not everything.
01:02:44.47	mikebledsoe	I Absolutely so but the only reason I can do them is because I am using the right bait with the right fish somewhere else that feeds me it pays my bills it.
01:02:53.96	Max Shank	Exactly you got a crew of guys out on a fleet of boats. They're catching fish you're shooting the breeze with the guy at the diner and if you don't free up your time. Ah, you're always stuck with the pole.
01:03:02.32	mikebledsoe	Exactly.
01:03:11.21	Max Shank	In the River You don't have a chance to tell other guys about fishing. You don't have a chance to just relax on the beach yourself. Um, yeah, that's a really interesting way to use our resources right? It's like you're using your resources to get something that.
01:03:29.84	mikebledsoe	Yeah, well, ah, there's ah this this actually happens in like a lot of the the medicine world like I learned about this from Ashley she's psychotherapist and they have this thing called a sliding scale. So you know they may charge.
01:03:31.12	Max Shank	Ah, you can't purchase.
01:03:49.28	mikebledsoe	Two hundred bucks, two hundred and fifty three hundred bucks an hour as as a psychotherapist to their clients. But if someone comes in There's a certain number of spots they have allotted that they're allowed to go down in a sliding scalells like you know I'm only in charge you a hundred bucks because I know you can't afford it in this and that and I look at it I go man. Ah, sliding scale is too narrow I want a sliding scale where I'm charging this person $3000 per hour and then I'm giving this person the thing for twenty bucks an hour or five bucks an hour or free ends.
01:04:20.22	Max Shank	Well, that just means you're good at drawing a boundary of what you feel comfortable with my my thing is people pay full price. Ah for what I'm doing or they pay nothing and I I I like that I like that idea better.
01:04:31.70	mikebledsoe	Yeah, that's that's pretty much I don't I don't do discounts either. You know.
01:04:39.83	Max Shank	Because um, when I was when I was coming up when I was just a young book coming up I was ah you know started out coaching people for burritos. So not a very high rate of pay per hour and then over time it went up. Fifty bucks an hour sixty buck hour an hour hundred two hundred three hundred an hou hou hour sixty buck hour an hour hundred two hundred three hundred an hou hou hour sixty buck hour an hour hundred two hundred three hundred an hou hou hour sixty buck hour an hour hundred two hundred three hundred an hou hou hour undred two hundred three hundred an hou hour um but I had grandfathered a few people in and I didn't and I did it too long I tolerated that shit because I thought I was doing them a solid and so I was training people at three hundred an hour and then I was training.
01:05:08.19	mikebledsoe	So yeah, yeah.
01:05:18.26	Max Shank	Ah, a couple guys. One guy was training it 60 and the other guy was training at 150 and I just remember I just remember being like ah I just had to draw the boundary 1 time and that's that's the ah the aftershock.
01:05:25.98	mikebledsoe	It's 20% and yeah.
01:05:37.92	Max Shank	That the other person experiences because I didn't draw boundaries soon enough. It's the same as in a relationship they were like whoa. Oh my god from 60 to 300 I was like yeah, it's like my bad because I was stupid and thought like to not raise your rates the whole way. So now you're 10 times more upset.
01:05:54.96	mikebledsoe	Yeah.
01:05:55.82	Max Shank	Because I tolerated and avoided it for so long and then also I'm not feeling good about those sessions where I'm making sixty bucks where the other ones I'm making 300 now now I feel like a charity case. It's like I almost subliminally want to do a worse job.
01:06:05.88	mikebledsoe	It's hard to walk away feeling good.
01:06:11.93	mikebledsoe	Yeah.
01:06:14.40	Max Shank	So it's more appropriate value like I want to like fucking abuse him or something you know what I mean like like if he's only paying sixty bucks but if I like hit him with a stick or something like I'll I don't know whatever it's like I think ah you know people probably beat their wives.
01:06:17.91	mikebledsoe	Ah, maybe I should be paying my trainer more Maybe that's what's happening.
01:06:29.36	mikebledsoe	You get a little resentment you start resenting them a little bit. Yeah husbands. Yeah.
01:06:34.21	Max Shank	People probably beat their wives for the same reason or beat their spouses or say mean things to each other I don't know it. It does seem like it always comes back to that clear setting of boundaries fucking accept it fully or reject it but don't tolerate it. Don't tolerate it.
01:06:42.43	mikebledsoe	Boy how did you? Ah, how do you have? How do you have that conversation.
01:06:51.37	Max Shank	How do you have it. You just got to have it. There's no easy way. Um, there's no easy way to have it. Oh um, I'll tell you exactly what is because I want them to like me.
01:06:54.48	mikebledsoe	Ah, but how do you do it? Not I know there's no easy way. Yeah yeah I mean it you know why? it's not easy by the way people people. Yeah well, there's that but there's there's like well there's.
01:07:10.29	Max Shank	Yeah.
01:07:12.17	mikebledsoe	We we play out the worst case scenarios in our minds before the conversations I find that the conversations are rarely are as bad as what I think they might be so it's all the time leading up to the conversation is that suffering The conversation itself is actually not that bad.
01:07:14.25	Max Shank	Now they hate me.
01:07:24.40	Max Shank	Totally well and if you're more and it's like more geared toward looking out for the negatives most high performing guys usually are Anyway, they're looking out.
01:07:30.41	mikebledsoe	Totally.
01:07:36.97	Max Shank	What are my weaknesses. What's the worst case scenario I got to look out for and you just play this probability tree in your head like you've probably and folks listening like played out different ways. A conversation could go before you go have it right.
01:07:47.20	mikebledsoe	Totally it almost never goes the way I think it will like I'll I'll I'll like these are the 5 different scenarios and then the sixth one that I didn't think it pops up.
01:07:50.95	Max Shank	You're like okay maybe there's like a 20% chance this will happen 40% chance this.
01:08:01.80	Max Shank	It almost always goes the way I think it will I'm not just trying to like bullshit either like ah probably because I think about it too much too much. Ah, but yeah.
01:08:07.57	mikebledsoe	Maybe maybe I find that whether I thought through it or not really doesn't matter about the outcome you know? yeah.
01:08:20.57	Max Shank	I think that's typically the case also that I would agree with um, at any rate it's it's the same. It's like I made a mistake I ah I'm charging this much now you're the only one you and None other person are the only people paying this. I don't feel comfortable doing that anymore. So this is the new rate if you want to continue great if you don't also great. Ah, no, not those not those None other others did ah just like the.
01:08:39.64	mikebledsoe	Did they stay.
01:08:47.62	mikebledsoe	Yeah, yeah, the the gap wasn't so big.
01:08:53.53	Max Shank	Late I mean between 60 and like a couple hundred is ah a gargantuan amount that person ended up that person ended up paying a None and working with another coach so he still stayed with the gym but he like yeah um.
01:08:57.70	mikebledsoe	That's a big jump. Totally Okay, that's even Better. You probably still took home the same amount without having do any of the work.
01:09:10.97	Max Shank	Yeah, is way better. Um, ah, but once again like I'm I'm in a lucky place because I coach people because I I like to not because I I have to and when you have to it feels like you're less able.
01:09:18.70	mikebledsoe	Bright new.
01:09:27.77	Max Shank	To say what's really on your mind and draw those boundaries you're like fuck I I want to draw I Want to set good boundaries but I need the fucking burrito like exactly um, same same thing with having ah resources available time money which is.
01:09:32.46	mikebledsoe	Right? right? hungry None
01:09:46.96	Max Shank	Ah, claim check on other people's time. Basically I don't know if you ever heard that term I Love that concept. Um, you know when things go a little bit haywire like they have in the world. Economically if you have resources available. That's the time to capitalize because ah.
01:09:47.94	mikebledsoe	Um, yeah, yeah.
01:10:06.71	Max Shank	Basically who whoever needs does not have the power and whoever does not need has the power in any kind of.
01:10:12.95	mikebledsoe	True Dad Well when he I also want point out like when you say resources. It's not just money I think that in what what we're time well time as part of it but like the the ability to to ah perspective and how you're perceiving the situation.
01:10:20.12	Max Shank	Time time money effort energy.
01:10:32.81	mikebledsoe	Is Also really huge because in times like these one of the things that's happening is there's a massive shift right? The way I see it is We did a really good job of fighting to keep things the same for like 20 years. It's like okay, it's the same. It's the same. It's same I can expect this I can expect this I go to work I Do this kind of job. Expect expect expect and then we ran out of like the we we weren't able to hold the floodgates back any longer of change which the universe is just always delivering change and so more change happens.
01:11:03.21	Max Shank	4
01:11:09.82	mikebledsoe	More quickly than what we're used to which which looks bleak but the reality is is that we have a huge opportunity in those moments and if you can stay out of that lizard brain take some deep breaths realize and look around and say. Okay,, there's still a roof over my head I still got my iphone in my pocket and I got enough money for groceries. Maybe not all the groceries that I want to get but some of them so like okay all right? Well you're safe take a breath. Nobody's taking that away from you and what can you create? Can you.? Can you? Um, what problems are emerging in which you can participate in a solution and so there are there are and everything is at a discount right now too. So if if you're if you're right.
01:12:04.72	Max Shank	I Feel like I'm at the blue collar meeting now.
01:12:09.12	mikebledsoe	Ah, everything's at a discount So like um for somebody who has a resource of a big bank account. They can come in and swoop up and bite real estate crypto stocks everything everything's at a discount right now Commodities every.
01:12:24.74	Max Shank	Penny pennies on the dollar pennies on the dollar. Ah.
01:12:28.41	mikebledsoe	Well not all commodities. But um, a lot of things are a discount right now and they're going to get swooped up now if you don't have the bank account to swoop up and get these things then you have you have to use your mind and you have to use your time and your energy and your.
01:12:42.35	Max Shank	Energy reserves.
01:12:47.41	mikebledsoe	Problem solve the number None thing I want to point out is problem solving skills. What problem can you solve for other people because the more you can do that because what we have is we have an increase in problems right now. But it's not the same problems that we had two years ago so you got to change the type of work that you do if you really want to capitalize. On what's happening right now.
01:13:09.48	Max Shank	It's like who moved my cheese. You know that little management book. Ah, it's great is who moved my cheese is basically like.
01:13:10.26	mikebledsoe	Now.
01:13:20.13	Max Shank	If you lament that the cheese got moved. You're going to fuck yourself up. But if you just keep looking for where the cheese went off to you're going to find it a lot better. Okay, so like you you find the reward somewhere.
01:13:25.43	mikebledsoe	Hang on. Oh yeah, okay, an exits.
01:13:33.80	Max Shank	And then you go back the next day and it's gone. You're like what the fuck who moved my cheese and then you go on this tirade Meanwhile the other mouse is just like continuing to look for the cheese. So it's really about um so there's resource allocation which is how you use what you got and then there is resource.
01:13:39.65	mikebledsoe	Yeah, yeah, yeah.
01:13:53.58	Max Shank	Acquisition which is what can you? How can you trade that what can you trade for that. Um, and I would say that as far as resource allocation is concerned man if you were even like 50% efficient with your resources. You'd be very rich.
01:13:55.72	mikebledsoe	Yeah, yeah, yeah.
01:14:11.24	mikebledsoe	Most people.
01:14:12.27	Max Shank	Like you be fucking crazy rich. You don't have to do that much. You just got to do something that people really want and the more swings you take the more likely you are to figure something out but don't get um, don't get stuck in like None idea and think like oh that. This should work forever. Then you're the last guy selling horse and buggies in a street full of cars and you're fucked. You're like who moved who took away all the horses. What's going on here. My carriage business is fucked and it's like no, you got to adapt adaptability. So chief attribute of survival.
01:14:49.78	mikebledsoe	Yeah, yeah, ah and this brings me back to feedback loops people are blind to feedback loops and that's why they wait too long to change and so one of the things I like to do with people is we create a ninety day dashboard where we're tracking.
01:14:50.44	Max Shank	Adaptability Change I mean that's that's it.
01:15:07.24	mikebledsoe	The work that we're doing over the next ninety days to take us specifically towards our goals and I just had a I mean going back and forth with one of my clients this morning where he he's like he's like why I have all this stuff that I've been doing but it's this other thing that's actually creating the result and he's like complaining they're like. Ah, he's like he's like I'm not sure this program is working I'm like this is a demonstration of the program working but you have figured out what doesn't move the needle and you figured out what does move the needle so on your on your ninety day dashboard
01:15:33.45	Max Shank	Hey.
01:15:40.67	Max Shank	Right.
01:15:45.73	mikebledsoe	Just take off all the shit. That's not working that's taking up your time and energy and put this stuff in that is working and do that instead and so the idea of planning out ninety days at a time and then doing the work and then getting the feedback if you've never done that the none time you do it. You're going to realize that 80% of the work you do is useless and then you you revise it in the next ninety days it gets a little better in the next ninety days it gets a little better and that's why I like to work with people for at least a year is because we get through 4 revisions. Or you know one None initial and None revisions of their ninety day ninety days of work at a time and within a year you've made 3 revisions. It looks pretty good. You got a good handle on what moves the needle but a lot of times you know.
01:16:34.82	Max Shank	You got to do your own experiments. You got to do your own experiments and you can't get attached to doing it one way or another what you said before was really good too. It's like you have ah why do people take so long to change it's because ah. It's unknown people prefer the familiar pain to the unknown, a lot of the time and that's why if you're afraid ah which is uncertainty about the future. Um in ah in a negative sense then the solution is curiosity which is. Ah, a happy uncertainty so fear is like a scary uncertainty and curiosity is like a happy uncertainty so you basically um, you know as a coach as a marketer as a fisherman you're basically trying to instill people. With that level of enthusiasm which is like a fire which is like inspiration There's a sense of excitement about the future I mean you can also just full on like scaretactic people into buying ah bulk food barrels and shit like that. But but but but even so you can get them. Curious and excited about how safe you could feel if you had 15 years of food in your cellar or some shit like that I don't know but ah basically you have the fear and the curiosity which is all about the future and then the past you have like resentment and nostalgia.
01:17:53.89	mikebledsoe	FF.
01:18:08.88	Max Shank	And nostalgia is kind of like a weird trap. It's nice. Ah, but actually I think um appreciation is a little bit better Nostalgia is almost like the past is better appreciation.
01:18:21.17	mikebledsoe	So yeah, you're wishing when I think about nostalgia is like I think about a good old day I remember I played that football and.
01:18:27.85	Max Shank	The good old days the good old days I remember I score 3 touchdowns in the single half it at that a has schoolll football game and ah Mvp ah fuck that head cheerleader and now I got a baby bubba junior. Yeah.
01:18:38.92	mikebledsoe	Ah, the.
01:18:46.39	mikebledsoe	I Hope I want to I hope everyone appreciates our range so takes a really special person to have made it this far.
01:18:46.80	Max Shank	That that is like the classic move.
01:18:57.71	Max Shank	Ah, it sure does I feel like there should be a special prize to anyone who who listens to this long.
01:19:03.60	mikebledsoe	Ah, if you're listening just let me know I I think the special prize is just is just me knowing that you made it here. That's really yeah.
01:19:14.60	Max Shank	Yeah, let us know what you want for a prize I mean we're good at drawing boundaries. So we'll tell you no but I mean maybe we'll say yes, no ask no get. That's what I have noticed.
01:19:19.75	mikebledsoe	We might say yes, yeah, here's the thing max and I want to give you something. We just don't know what it is. We don't know what you want and we don't know if we're willing to give it to you but you know yeah shit load.
01:19:32.96	Max Shank	That's fact, we're willing to give quite a lot I mean there are a lot of win-win opportunities out there. So I think one of the things that you and I ah definitely have a talent for is more result with less effort and building. Ah, launch ramp or a water wheel or a rocket ship or something that will really ah deliver a lot of results per the amount of energy put in and um, physically business wise too. I certainly enjoy doing that it feels pretty simple and straightforward. But that's probably just something about having like 15 years of experience with it. Yeah.
01:20:18.60	mikebledsoe	That helps you're 15 years in
01:20:25.41	Max Shank	Ah, into like training itself I'm ah like almost 17 but I didn't start well I started doing like free ebooks like about fifteen years ago like I I I took. Ah.
01:20:27.85	mikebledsoe	What about business.
01:20:36.74	mikebledsoe	Okay, we start about the same time then.
01:20:43.68	Max Shank	Ah I did I tell you about the real stoneliing manual at some point. Yeah, just fucking Sunglasses Jujitsu Rash Guard shaved head looking tough horrible quality photos ridiculous claims about lifting rocks.
01:20:44.25	mikebledsoe	Um, yeah, yeah.
01:21:02.60	Max Shank	It was just such the perfect stamp in time for how tough I wanted to appear it was. It's like awesome. Yeah yeah, and.
01:21:06.90	mikebledsoe	Yeah, yeah, go Youtube that folks max shank lifting rocks I don't know what you search for to get there but that might take you.
01:21:19.30	Max Shank	Yeah I mean if you look at my Youtube channel and you go ah, here's a little easter egg if you go from ah like date oldest to newest. It's such a fucking trip I mean I was doing shit at Crossfit Enciitas back in the day. So ah, you know.
01:21:28.25	mikebledsoe	Oh yeah, ah.
01:21:37.54	Max Shank	That's the other thing I got I got to say like I've just tried so many things and the internet doesn't know about the fucking Encyclopedia of Colossal failures that I have been a part of but I think like also let me.
01:21:47.49	mikebledsoe	Yeah, ah.
01:21:56.65	Max Shank	Let me clarify even further the colossal failures often took about 10 times the effort of the things that were raging successes so like I've spent so much energy on some things and then they just like lose money lose more money. Take None of my time.
01:22:02.22	mikebledsoe	Yeah.
01:22:15.80	mikebledsoe	Um, yeah.
01:22:15.46	Max Shank	Lose even more money and then I fucking quit because so I've just hit my limit and then something that was like just a casual publishing of some shit that I wrote is a None times better. We're talking like you know 20 k launch. It took me a week to put this shit together. You know.
01:22:35.13	mikebledsoe	That's that's how the strong coach was it was very low effort big reward and while I was simultaneously I was running the strong crutch for close to a year and then I'm simultaneously launching a different company and the launching the company was like five weeks of
01:22:35.23	Max Shank	Ah, that kind of thing.
01:22:43.53	Max Shank	Um, yeah. Yeah, what.
01:22:52.29	mikebledsoe	Just felt like torture and then at the end had like a a really shitty launch and in the same month where I was I barely gave my primary business much attention. It had a record breaking month and I go I had to sit down with myself and go okay.
01:23:07.00	Max Shank	Yeah.
01:23:11.91	mikebledsoe	You're being silly just focus on the thing that works or we or maybe don't focus on just let it keep on breaking records without you working I don't know.
01:23:15.91	Max Shank	Yeah, it's like it's like thinking I mean we could get super philosophical here and just say let the universe pull you in whatever direction you're supposed to go but I do at the very least agree that the amount of. Effort that you put into something has very little to do with how the people like it I mean sometimes it's related but sometimes they're completely independent and also kind of like we were saying for the sacrificing and the suffering Ah don't don't imagine that you get more points. For working harder or longer or suffering more or not liking the shit that you're doing like you don't get points. It's it's like fake points in a fake game. It makes no sense whatsoever.
01:24:01.74	mikebledsoe	Yeah I said we are. We're almost an hour and a half in let's shut this baby down. Yeah you got any final thoughts here. Holy shit fishing poles and triangles.
01:24:08.29	Max Shank	Wrap it up. So ah, what's what's the topic fishing poles and triangles. Ah okay I'll so I'll sum up what I think um. Anyone can put together an offer an offer is going to involve some marketing which is basically storytelling and helping the person understand the value of taking the action you want and then of course there's fulfillment on top of that I would like to reiterate. That ah tolerance is the worst thing ever because when you tolerate something you're not rejecting it. You're not accepting it what you are accepting is a burden that will help grow resentment in your heart. This is a problem both relationship wise and business wise which is. Another. It's it's just a commercial relationship. It's still a relationship um give give people what they want and if you give people what you want ah don't expect if it's a little more challenging and and that's okay, too. Look for the intersection between what you love doing and what people put a high price on there's an even better venn diagram if you look up the word eki guy into Google images and. Ah, if you're always flinging your pole in the stream because you're always hungry. You're never going to have time to build a fishing boat or a fishing net or a rocket ship or any of that you can't build that stuff unless you know how to build it so you need plans to do it. But you also need to defer a lot of gratification into the future. Which if you're in lizard mode good luck. No chance you pretty much need to be in a more ah wizard-like state which means you need to secure the lizard love the mammal so you can free the wizard and you know performing at a high level like this is related to a lot of. Very simple things I like to use movement and music and singing and dancing to express and get into a flow state and I know I perform better just by getting better blood flow. You know, singing open ins the throat chakra there are all kinds of things you can do. But. Ultimately, you got to think about your resource allocation and that's what's going to lead to that resource acquisition if. That's the goal and yeah, that's that's that's what I got.
01:26:48.92	mikebledsoe	So good I'm not gonna add anything because that was was extremely comprehensive. Yeah yeah, you take your brain drugs today.
01:26:52.96	Max Shank	Um, yeah I fucking nailed it there I nailed it that was good. Great talk I Love I Love these talks by the way I don't care that no one's donated anything yet because there's so much fun.
01:27:02.90	mikebledsoe	People have offered I just haven't sent them our benmos but I ah.
01:27:09.36	Max Shank	Dude I'm starving over here come on dude just take care of it. Jesus fucking Christ man starving over here I'm giving you gold Mike I'm giving you gold. Ah.
01:27:20.19	mikebledsoe	I hope the guy out go to http://macsank.com he's got some products over there.
01:27:26.37	Max Shank	I.
01:27:28.58	mikebledsoe	Ah, and I have ah a live summit happening here in Austin Texas September sixteen through None It's an all inclusive retreat I ran out a summer camp got paleo chefs coming in and we start off our morning swimming in a spring. So um. Should come hang out. We can chat about business talk about how to get out of that if you're stuck in that lizard mode or even the mammal mode we can. We can help get you into that that wizard mode where you can create some shit. So. It's going to be awesome.
01:28:02.99	Max Shank	It's gonna be awesome. It's gonna be awesome and now I want you guys to I Want you guys to contemplate. Ah how your relationship with pigs would differ if they could suddenly speak English Love you.
01:28:05.30	mikebledsoe	Can be better than the last one.
01:28:11.75	mikebledsoe	Oh that's right, keep that one in mind. Love you later.